Selecting a RealtorĀ®

The most important decision when selling your home is the selection of the person you choose to represent you. Our responsibility is to support you in selling your home with the best possible terms, and to aid you through the entire process. We will explain the process of selling a home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.

Tips For Selecting A Realtor
Your Real Estate Professional should be:

  • Aware of the complicated local and state requirements affecting your transaction
  • Effective in multi-party, face-to-face negotiations
  • Highly-trained, with access to programs for continued learning and additional certifications
  • Resourceful in attracting the largest possible pool of potential buyers
  • Knowledgeable in the technology resources that facilitate the transaction
  • Assisted by a fully-staffed marketing department
  • Supported by professional legal counsel

Developing a Marketing Strategy

In order to sell your home quickly and on with the best possible terms, it's necessary to prepare your home for the market. This process includes:

  • Deciding when to put your home on the market
  • Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell
  • Estimating probable net proceeds
  • Advising you on how to make your home more appealing to potential buyers

Marketing Your Property

  • Ordering a "FOR SALE" sign to be placed prominently on your property
  • Installing a lock box to make it easy for agents to show your home
  • Submitting your home to the regional Multiple Listing Service for immediate exposure
  • Arranging Sales Associates in the area to tour the home
  • Developing a flyer/brochure highlighting the features and benefits of your home
  • Promoting your home at the appropriate Association(s) of Realtors' for maximum exposure to other cooperating agent and IDX feed sites with MAXIMUM exposure on the internet and social media exposure
  • Holding open houses, if appropriate
  • Contacting your neighbors to promote the property
  • Advertising your property at meetings, caravans and other "word of mouth" opportunties
  • Featuring your property on our web site,, and several other internet sites
  • Asking clients and colleagues if they know of possible buyers
  • Other customized marketing strategies available, based upon unique property conditions

Managing the Transaction

You'll appreciate having a strong advocate on your side during the transaction!

Negotiating the Offer
We will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, we will leverage our experience and skills to advocate your interests:

  • Review the contract and obligations before you sign
  • Explain the function of contingencies and release clauses
  • Protect you from signing a "blank check" for unknown problems or repairs
  • Define legal disclosure requirements
  • Orchestrate the offer process for "back-up" offers, if necessary.

Throughout the negotiation, we will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.

After the Offer is Accepted
Once an offer is accepted, we will manage all the details to make the process as stress-free and efficient as possible:

  • Remain in contact with the buyer's agent to ensure a smooth escrow
  • Follow up on the progress of the buyer's loan
  • Monitor all contingency removal deadlines
  • Assist you as needed, or if a conflict with the buyer arises negotiate resolution

Finalizing and Closing the Transaction

Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, we will deliver the closing check to you and the keys to the new owner.

Your home is one of your biggest investments! Knowing its proper value - whether you are investing, considering selling or just want to know - is an important first step to planning.
My name is Kat McDowell. As an experienced broker and the owner of Real Estate Alliance, I will provide you with a custom Competitive Market Analysis of your home or property, taking into account important factors such as location, acreage and terrain, physical condition, special features, and updates. I will show you data for comparable homes in your neighborhood and in surrounding communities.
Complete the information request below and I will contact you promptly regarding your home's value and needs.



Enter your name and email addres below. Enter your address in the Subject line. Tell me about your property features in the message box. I'll contact you to set an appointment to review the CMA - Comparative Market Analysis - and review a marketing strategy unique to your property!

TIPS FOR sellerS